On September 10, 2019, at 7 p.m. Central European Time, during the 2019 Keynote in Steve Jobs Theater, Apple unveiled its latest products. On the agenda: replacements for the last generation of iPhones (iPhone XS, iPhone XS Max, and iPhone XR), a new iPad, an Apple Watch, and… some new competition for Netflix.
Now is the time to take stock of all this, with a special emphasis on the new iPhone range.
Maybe you’ve heard the old saying “Don’t look a gift horse in the mouth” but still, don’t you ever wonder why a store would lower prices at exactly the moment when people are really looking to buy? It’s the start of the holiday shopping season—it’s not as if people really need more incentives to buy presents. Unlike summer and winter sales when stores are trying to get rid of old stock to make room for newer products, Black Friday sales usually offer hot ticket items that are in high demand. What gives? Why would a store willingly lower its margin?
Released a few months after its two big brothers (the iPhone XS and the iPhone XS Max), the iPhone XR is not only available at a more affordable price, but it is without hesitation one of the best smartphones on the market. With the same processor as the XS, the best LCD screen on the market and a 12 megapixel main camera sensor, the little brother has absolutely no reason to envy its elders, or the competition.
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The iPhone XR is a pure technological gem available at a slightly more affordable price than its XS and XS MAX counterparts. With 3GB of RAM and an Apple A12 Bionic processor, its performance is on par with the best smartphones on the market. Its 6.1″ LCD screen offers excellent resolution. The 12 Mpx main camera produces high-quality photos and includes FaceID technology, which enables facial recognition for enhanced security.
Smartphone design is now boiling down to something as mundane as “the notch”. 15 years ago, I doubt we could have imagined that an inch or so of screen real estate would be the occasion for heated debates among people more likely to be accountants or gossip journalists than industrial product designers. It seems ridiculous if you go back to 2007, and remember that smartphones use to look like this:
It’s signed, sealed, and delivered: the year 2019 marks the arrival of screens that you can actually fold! At the CES consumer technology conference, held in Las Vegas at the beginning of January, it’s all anyone was talking about (well, that and 5G…). This flexible technology applied to screens has already been released in China and the United States, and is poised to hit Europe this year. Mind-bending, isn’t it?