It’s no secret: Apple‘s sales have been down since the beginning of 2019, and the latest addition to the iPhone line is being hailed as its long-awaited savior. The competition has been redefining quality standards at every level, but the iPhone 11 is supposed to give Apple back its shine. It’s supposed to dazzle us as well. We tested it with just one question in mind: does the iPhone 11 Pro have what it takes to save Apple?
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Smartphone design is now boiling down to something as mundane as “the notch”. 15 years ago, I doubt we could have imagined that an inch or so of screen real estate would be the occasion for heated debates among people more likely to be accountants or gossip journalists than industrial product designers. It seems ridiculous if you go back to 2007, and remember that smartphones use to look like this: