Maybe you’ve heard the old saying “Don’t look a gift horse in the mouth” but still, don’t you ever wonder why a store would lower prices at exactly the moment when people are really looking to buy? It’s the start of the holiday shopping season—it’s not as if people really need more incentives to buy presents. Unlike summer and winter sales when stores are trying to get rid of old stock to make room for newer products, Black Friday sales usually offer hot ticket items that are in high demand. What gives? Why would a store willingly lower its margin?
