Everyone at our office had already been anticipating stay-at-home orders to come to a (safe) close, but now we’ve reached straight-up Monster Truck Rally energy: Back Market has raised a cool 120 million dollars.
It’s a funny time to celebrate—a time when we’re not sure exactly how humanity will write the rest of the 21st century. Receiving this sum, at this moment, feels like both an affirmation of our mission and an incentive for us to write that mission into this changing world. There’s no better time than now to reintroduce a saner way of “consuming” electronics. That is, giving people the option to buy, use and discard their electronics in a way that isn’t modeled on the image of inhaling and purging that “consuming” implies.
It’s a beautiful idea, but we’re not here to wax poetic. As Biggie used to say, “mo’ money, mo’ problems,” which is why we have made very concrete plans about how these Gs are going to be put into use. In no particular order: