Startup life

Here’s to the lazy ones

November 2021

Buy now, buy now, buy…We’re tired, aren’t you?

It’s that time of the year when all the corporate bigwigs put the pressure on us to dive deep into our pockets and throw money their way. Every deal is “hot” and every sale is “for Black Friday only.”


Once we hit pause and start looking around, a lot of things suddenly feel very suspect. A new iPhone is released and suddenly the model we bought just a year ago feels old and a little less cutting-edge. Of course, a new one is released pretty much every single year — just before the holidays. How convenient. And of course, Black Friday, Cyber Monday, Prime Day…all these days have been created to encourage and reward us to buy more than we need, even if it ends up in landfills after one or zero use.

Can we really say we’re free to make our own choices when psychological warfare is at play? Fortunately, we do have a few defenses. Like laziness.

Laziness is a great incentive to say no thanks to all the pressure. Be so lazy that you slow life down, even for a few seconds. Be so lazy that you ask “why?” and ponder so deep that you fall into a…nap. Be so lazy that you decide it’s not time to replace your tablet just yet. Laziness won’t save the planet on its own. But we think it can definitely help.

There’s a lazy one in all of us. Huzzah.


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