We all can agree that the iPhone XS and the Samsung Galaxy S9 represent the very best that Apple and Samsung, respectively, have to offer in 2018. Obviously, we wanted to make a head-to-head comparison between the two. Our verdict: The Samsung S9 offers better connectivity, longer battery life, and best audio quality, while the iPhone XS is more powerful and takes better photos. Aside from that, it’s all a matter of taste. Our comparison guide is here to help you choose.